Audience Targeting Capabilities for LinkedIn Advertising
Haven’t tried advertising on LinkedIn because you think your target audience isn’t there? LinkedIn has over 500MM members worldwide with a variety of targeting criteria to help you drill down to deliver your ads to even the most niche audiences. Here’s an overview of the various targeting criteria and sample audiences sizes for some popular segments. Keep in mind you can use the targeting criteria below to create multiple audiences to test your ads against to find the most effective segment for you.
Targeting Criteria
Location – target by country, state, city or town
Company Name – target employees of specific organizations
Company Industry – target users by the industry the work in - each industry also drills down to various sub segments
- Agriculture
- Arts
- Construction
- Consumer Goods
- Corporate Services
- Education
- Finance
- Government
- High Tech
- Legal
- Manufacturing
- Media
- Medical and Health Care
- Organizations and Nonprofit
- Recreation, Travel and Entertainment
- Service Industry
- Transportation
Company Size – target users by the size of the organization they work for
Job Title – target by specific job titles
Job Function – target by the function the user serves in their current position
- Accounting
- Administrative
- Arts and Design
- Business Development
- Community and Social Services
- Consulting
- Education
- Engineering
- Entrepreneurship
- Finance
- Healthcare Services
- Human Resources
- Information Technology
- Legal
- Marketing
- Media and Communications
- Military and Protective Services
- Operations
- Product Management
- Program and Project Management
- Purchasing
- Quality Assurance
- Real Estate
- Research
- Sales
- Support
Job Seniority – target by seniority level of the users current position
- Unpaid
- Owner
- Training
- Entry
- Senior
- Manager
- ·Director
- VP
- CXO
- Partner
Member School – target by who school the user has attended
Fields of Study – target by subjects a user has studied
Degrees – target by degrees a user holds
Member Skills – target by skills a member has listed
Member Groups – target members of specific LinkedIn groups
Member Gender – target by user gender
Member Age – target by user age
Years of Experience – target by the number of years a user has been employed
Website Retargeting – target by visitors to your web properties
Contact Targeting – target to your existing contact database
Account Targeting – target to employees of specific companies (similar to Member Company)
Sample Audience Sizes (US only)
Business Owners – 7.9MM+
CEOs -1.3MM+
Presidents – 2MM+
Marketers – 1.9MM+
IT Professionals – 4.7MM+
Finance and Accounting Professionals – 5.7MM+
HR Professionals – 2.5MM+
Sales Professionals – 8MM+
Product Managers – 350K
Education Industry Workers – 9.5MM+
Manufacturing Industry Workers – 16MM+
IT Industry Workers – 6.2MM+
Healthcare Industry Workers – 11MM+
Consumer Goods Industry Workers – 13MM+
Transportation Industry Workers - 5MM+
Service Industry Workers – 10MM+
Finance Industry Workers – 12MM+
Legal Industry Workers – 2.8MM+
Learn More
Contact us with information about your product or service, location(s) and target customer and we will provide you with a quick summary of your audience potential. Want to learn more about advertising on LinkedIn and how we can help you? Visit our website or contact us directly for more information.
In Linked Consulting
www.InLinkedConsulting.com
Email: InLinkedConsulting@gmail.com
Phone: 412-419-1823