Having trouble with LinkedIn’s lead gen forms? Here’s the likely reason why they are getting rejected and how to resolve it.
Read MoreA few weeks ago, we had the opportunity to attend an invite only LinkedIn marketing event in New York City. During the event, LinkedIn shared some great insights on user behavior in their platform as well as an upcoming product roadmap. Here, we'll share some of those insights and discuss the new features coming soon and why we're excited about them.
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It's no secret that LinkedIn is making rapid advancements to their advertising platform to better compete with the likes of Facebook and increase revenue from ad sales. This recent and continued evolution has helped make LinkedIn a more effective and robust tool for marketers. However, for many organizations LinkedIn advertising is still a completely untapped opportunity. If you are wondering if LinkedIn can be an effective advertising channel for your organization, here are 5 questions you can ask yourself before you get started.
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Haven’t tried advertising on LinkedIn because you think your target audience isn’t there? LinkedIn has over 500MM members worldwide with a variety of targeting criteria to help you drill down to deliver your ads to even the most niche audiences. Here’s an overview of the various targeting criteria and sample audiences sizes for some popular segments. Keep in mind you can use the targeting criteria below to create multiple audiences to test your ads against to find the most effective segment for you.
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A few weeks ago, LinkedIn took a big step forward in improving their marketing offering by launching Matched Audiences. Consisting of 3 targeting methods, these new options can help marketers target the right audiences more effectively and open up options for new ways to advertise on LinkedIn. Below, we will provide some tips on how each targeting method can be utilized to enhance, expand or drive your LinkedIn marketing strategy.
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Sponsored InMail is a LinkedIn marketing solution that enables marketers, business owners, sales people, etc… to send targeted messages directly to a user’s LinkedIn messaging inbox. While this ad format has been available on LinkedIn for a while, it wasn’t until November that it was rolled out as a self-service option in the LinkedIn Campaign Manager making it faster and easier to launch and optimize a Sponsored InMail campaign. For the reasons below and more, we feel that LinkedIn’s Sponsored InMail is one the most effective marketing tactics out there – here’s 5 reasons why it should be part of your marketing mix.
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