How Much Does it Cost to Advertise on LinkedIn?
LinkedIn is a powerful platform for businesses to reach their target audience and generate leads and sales. But before you can start advertising on LinkedIn, you need to know how much it costs.
The cost of LinkedIn advertising varies depending on a number of factors, including:
Your target audience: The more specific your target audience, the more you will pay for your ads. This is especially true for C-level, owner and other top decision maker job titles.
Your bidding strategy: For image and video ads, you can choose to pay per click (CPC) or per thousand impressions (CPM). CPC is the most common bidding strategy, and it means that you only pay when someone clicks on your ad. CPM means that you pay when your ad is shown 1,000 times. For message ads, you will be on a cost per send. This means that each time your message ad is deployed, you will be charged regardless if a user views the ad or not.
Your ad quality: The higher the quality of your ad, the less you will pay for it. Ad quality is determined by a number of factors, including the relevance of your ad to your target audience, the click-through rate (CTR) of your ad, and the landing page experience of your ad.
In general, you can expect to pay between $7 and $15 per click for image and video LinkedIn ads and $0.20 to $0.75 for message ads. However, the cost can vary depending on the factors listed above. For example, if you are targeting an audience of CEO’s within a narrow range of industries in a single country, you may pay more far more than $15 per click.
The most common ad formats and bidding strategies are ones where you pay on a CPC so you only pay when someone clicks on your ad. This means that you can control your spending by setting a budget for your campaign. For example, you can set a budget of $100 per day, and LinkedIn will only show your ads if you have enough budget left.
If you are new to LinkedIn advertising, I recommend starting with a small budget of at least $1,000 per month and then adjusting it as you learn more about how the platform works. You can also use LinkedIn's reporting tools to track the performance of your campaigns and see how much you are spending.
By understanding the cost of LinkedIn advertising, you can make sure that you are getting the most out of your investment.