How Marketers Can Use ChatGPT & AI for LinkedIn Advertising
ChatGPT and other AI tools can be powerful resources for marketers. And when it comes to LinkedIn advertising, there is no exception. Here, we will explore the various ways marketers can utilize AI to manage, create and optimize LinkedIn ad campaigns.
Audience Development
Like Google, ChatGPT can be a powerful search engine. Depending on what you are promoting, you may have an audience that is somewhat broad and especially with limited budget, you’ll likely want to narrow in. Utilizing ChatGPT, you can get help in defining a potential starting audience or test audience.
Example ChatGPT prompt: Which industries and company sizes are most likely to utilize LinkedIn advertising in 2023 and which job titles are mostly likely to manage those campaigns.
Gated Content Development
An effective way of building awareness, trust and generating leads is by running LinkedIn ads that feature gated content. But often, having someone internally who can produce that gated content, typically a 2-5 page ebook or guide, can be a challenge. However, with ChatGPT this has become a lot easier. You can develop a quality piece of content that aligns with topics your audience is interested in or helps identify those who are in-market for your services or product.
Example ChatGPT prompt: Write a 3 page guide for marketers on how to advertise on LinkedIn including sections about the different ad formats available, LinkedIn ads audience targeting options, measuring success and reporting options and cost or budget considerations.
Ad Copy Creation
One of the most important elements of your LinkedIn ads campaign is the copy. Whether its the headline copy, call to action copy, copy that is overlaid on your ad creative, copy on your lead form or the primary copy that goes above your ad - all of it can make a major difference in CTR, form conversion rate and even the overall quality of your leads. Make it easier on yourself by utilizing ChatGPT to give your several variations in copy that you can test in your LinkedIn ads.
Example ChatGPT prompt: Write me 4 versions of a LinkedIn ad that targets marketers and promotes LinkedIn advertising services with a call to action of requesting more information by filling out a lead form. Make 2 versions long and 2 versions short.
Lead Nurturing Content Development
Generating leads on LinkedIn through advertising is one of the most common uses of LinkedIn ads. But in order to convert those leads successfully, you need a good follow up strategy. Here, ChatGPT can be utilized to craft a series of follow up emails, text messages or even direct LinkedIn messages, that help you make contact with the lead, provide more information about your products or services, stay top of mind during the decision making process and more.
Example ChatGPT prompt: Write me a 6 part email series that spans 30 days and speaks to a person who filled out a lead form to get more information about my LinkedIn advertising services and who will need to schedule a call with me as a next step.
More Outsourcing Options
Utilizing tools like ChatGPT is a great way to improve efficiency and make managing your LinkedIn ads easier. But if you want to take it a step further, you can outsource ALL aspects of your LinkedIn ad campaign management by working with In Linked Consulting. Simply request information to learn more about our LinkedIn campaign management services.