Why you Need an Audit of your LinkedIn Advertising Account
There are a number of instances where leveraging a LinkedIn advertising expert to review your existing LinkedIn ad account can be beneficial. Here are some of the most common reasons why we are asked to engage in a LinkedIn advertising account audit.
The LinkedIn ads aren’t performing as expected and the team wants to understand how they can improve
The LinkedIn ads are new and the team wants to ensure everything was set up correctly
Ownership or management of the LinkedIn campaigns has changed and the new team or leadership wants to understand the current state of the campaigns to determine continued investment or resource allocation
How our LinkedIn Ad Account Audit Works
We start by understanding your overall objective of the LinkedIn account audit and what your target goals are for your LinkedIn advertising campaigns. Once we have access to your LinkedIn advertising campaign manager account, we spend between 1 to 3 hours, depending on the level of complexity of your account, reviewing a variety of parameters including:
Budget and bid settings
Audience targeting settings
Ad creative and copy
Post click user experience via landing page or lead gen form
Conversion tracking settings
Once we’ve completed our review, we’ll compile our findings and deliver those either as a written report only or a written report with a walk through and discussion call. Findings can include recommended changes to settings, copy, creative or overall strategy. Where appropriate we will also include additional strategies that aren’t currently being utilized but may produce better outcomes such as additional targeting opportunities or ad formats.
How our LinkedIn Ad Account Audit is priced
Our LinkedIn ad account audit starts at $125 per hour and includes a written report. Typically, those with only a few campaigns and smaller monthly budgets only need a 1 hour review and a 3 hour review is suitable for those with a variety of campaigns and more significant advertising budgets. A 30 minute walkthrough via Zoom can be added for $50.