Learn More About Advertising on LinkedIn
LinkedIn offers a diverse set of targeting capabilities and various ad units. Combined with a growing, highly engaged user base and non-intrusive advertising format, LinkedIn is one of the most effective and trusted social advertising channels.
- LinkedIn has over 550 million members in more than 200 countries
- Member engagement with the feed is growing by more than 50% year over year
- Mobile is leading this growth at nearly 2x year over year
- Members are liking, commenting and sharing at record rates of nearly 2x year of year
LinkedIn Advertising Formats
There are currently 3 options for advertising on LinkedIn - Sponsored Content, Sponsored InMail and Text Ads. Each option offers its own advantages and ideal use cases.
Sponsored Content
These ads show directly in a LinkedIn user's feed and can run in both an image or video format. You can drive clicks to an offsite landing page or open a lead gen form built within the ad itself.
Sponsored InMail
One of the most effective ways to advertise on LinkedIn, this format allows you to send InMail messages directly to a users inbox - similar to an email message. InMails are only delivered once a user logs in and the supportive content helps to drive a more qualified click to your website or lead gen form. Also, once a user receives ANY Sponsored InMail, they cannot receive another one for 60 days.
Text Ads
This ad format provides a small space for simple copy and a small image to drive clicks to your web page. As a user scrolls through their feed, these ads remain static in place to increase visibility.
LinkedIn Audience Targeting Options
There are three main audience targeting options that we utilize to ensure we are delivering your ads to the most relevant demographic.
Contact Targeting: Here, we build an audience by uploading lists of emails or companies from your database or acquired lists
Website Retargeting: By pixeling your web properties, we build an audience based on traffic to your websites
Custom Audiences: Utilizing LinkedIn's targeting capabilities, we build a custom audience for you. Targeting attributes include:
- Company Name
- Company Industry
- Company Size
- Job Title
- Job Function
- Job Seniority
- Member Schools
- Fields of Study
- Degrees
- Member Skills
- Member Groups
- Member Gender
- Member Age
- Years of Experience
- Company Follower
- Company Connections