In Linked Consulting Blog

Sponsored InMail is a LinkedIn marketing solution that enables marketers, business owners, sales people, etc… to send targeted messages directly to a user’s LinkedIn messaging inbox. While this ad format has been available on LinkedIn for a while, it wasn’t until November that it was rolled out as a self-service option in the LinkedIn Campaign Manager making it faster and easier to launch and optimize a Sponsored InMail campaign. For the reasons below and more, we feel that LinkedIn’s Sponsored InMail is one the most effective marketing tactics out there – here’s 5 reasons why it should be part of your marketing mix.