The LinkedIn Advertising Experts

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LinkedIn Advertising Tips, Insight and Opinions

Posts tagged linkedin
Is LinkedIn the right advertising channel for you? 5 questions to ask yourself.

It's no secret that LinkedIn is making rapid advancements to their advertising platform to better compete with the likes of Facebook and increase revenue from ad sales. This recent and continued evolution has helped make LinkedIn a more effective and robust tool for marketers.  However, for many organizations LinkedIn advertising is still a completely untapped opportunity. If you are wondering if LinkedIn can be an effective advertising channel for your organization, here are 5 questions you can ask yourself before you get started.

 

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5 Reasons LinkedIn Sponsored InMail Should Be Part of Your Marketing Mix

Sponsored InMail is a LinkedIn marketing solution that enables marketers, business owners, sales people, etc… to send targeted messages directly to a user’s LinkedIn messaging inbox. While this ad format has been available on LinkedIn for a while, it wasn’t until November that it was rolled out as a self-service option in the LinkedIn Campaign Manager making it faster and easier to launch and optimize a Sponsored InMail campaign. For the reasons below and more, we feel that LinkedIn’s Sponsored InMail is one the most effective marketing tactics out there – here’s 5 reasons why it should be part of your marketing mix.  

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